Destination Prescott-Russell, the new regional tourism agency managed by the Prescott-Russell Economic Development Corporation, was recently launched.
The purpose of this initiative is to promote regional identity and its natural, cultural and agri-food attractions. The project received $200,000 from FedDev for its strategy and branding.
Videos and thematic tours highlighting the eight municipalities are in preparation, while a new website is in development. The agency replaces Prescott-Russell Tourism, which has now been dissolved.