Netflix launched a new feature yesterday called the Two Thumbs Up button. Viewers can rate programming by giving a single thumbs-up, two thumbs-up or a thumbs-down.
Netflix says, “Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy. We hope to end choice fatigue with new features that we’re adding this year.”
Netflix has played around with its feedback options over the years. In March of 2017, Netflix announced it was retiring its then rating system of 5 stars. “Five stars feels very yesterday now,” Netflix’s VP of Product Todd Yellin said at the time.
If this latest experiment with user feedback goes well, perhaps Netflix will continue tweaking its recommendation system — perhaps by adding even more thumbs, maybe even three, for a total of five?
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