The City of Clarence-Rockland is approving a billboard project along Highway 17, in partnership with Pattison Outdoor Advertising. The billboard will include a digital side and a static side. The 15-year agreement is expected to generate approximately $420,000 in municipal revenue, in addition to providing free space for City notices and community information. Clarence-Rockland is also exploring the installation of a second digital billboard near City Hall and Fire Station No. 3.